Wildz Groupโs flagship platform, Wildz, has undergone an exciting transformation. In a groundbreaking initiative that sets a new industry benchmark, this online casino now features a complete sportsbook experience for bettors, becoming the first brand under Wildz Group to do so. Unlike many competitors that compartmentalise their casino and sportsbook offerings, Wildz Sports integrates the sports betting platform with a casino aesthetic, enhancing the overall user experience. Additionally, the platform will provide 24/7 live streaming and a dynamic community engagement area.
Finding the Competitive Advantage
Since its inception five years ago, Wildz has garnered considerable popularity, largely due to its charming Granny character and eye-catching purple and gold design. Players can now expect the same state-of-the-art technology that ensures seamless navigation. At the same time, they explore a variety of sports, from football to ice hockey, with some interesting sports options such as horse racing and eSports. The revamped site invites users to enjoy engaging content featuring live hosts and offers the opportunity to interact via live chat.
Wildz Sportsbook Overview
Players at Wildz will discover a comprehensive sportsbook featuring options for sports betting and additional sports-related entertainment products. This sportsbook includes a newly designed front end, developed in collaboration with Altenar.
The sportsbook’s layout is tailored to present the offerings in a way that feels familiar to our casino audience. It features a user-friendly interface that appeals to both existing and prospective customers. Itโs a modern and enjoyable approach. The card layout can be customised for different markets; for instance, Canadian players prefer a six-card view, whereas other regions might opt for a more extensive card selection on their screens.
Wildz Sports includes a Bet of the Day feature: a specially enhanced bet with over 50 different boosted odds available. The sportsbook also features the free-to-play Predictor game (operated by Splash) and access to a popular eSports hub. Custom bets unique to Wildz, which include fun and quirky options, are well-received in the global sportsbook landscape. Personalisation is essential for Wildz, highlighted by a “For You” widget showcasing trending bets based on turnover. This ability to tailor the presentation allows Wildz to focus on market-specific sports, such as boosting interest in (ice) hockey for Finland and Canada. Shared Bets and Influencer Bets are introduced to further engage players, and these will be featured within the live stream.
Wildz Casino was the inaugural online casino brand launched by Wildz Group, followed by a range of successful casino brands such as Caxino Casino, Wheelz Casino, Spinz Casino, Chipz Casino and Tuplaus Casino., each with unique offerings tailored for various international markets.
Wildz Group CEO Sam Brown states: “In the world of iGaming, players have countless options available, but not every brand measures up. We are confident that Wildz will deliver the ideal combination for our customers, offering something exceptional to compete with the industry’s leading operators.”